Opinion
Coinbase’s Backstreet Boys Super Bowl Ad Sparks Debate Over Crypto Marketing
Coinbase’s latest Super Bowl commercial has become one of the game’s most talked-about moments, drawing sharply divided reactions from viewers and marketers alike. The 60-second spot, built around a karaoke-style sing-along to the Backstreet Boys’ 1997 hit “Everybody (Backstreet’s Back)”, leaned heavily on nostalgia and audience participation