Yext Launches Scout and Upcoming Webinar to Help Brands Compete in AI and Local Search

Yext (NYSE: YEXT), a leader in brand visibility solutions, has announced the launch of Yext Scout, an AI-powered search and competitive intelligence agent designed to help businesses understand and improve their presence across both traditional and AI-driven search platforms.

Yext Scout – Your AI Search & Competitive Intelligence Agent | Yext

Accelerate growth with the only search intelligence platform built to guide strategy and action across AI and traditional search – at every level, from local markets to the na

Yext

Unveiled in March, Scout integrates directly into the Yext platform, offering brands actionable insights into visibility, performance benchmarking, and competitor strategies. With the rise of AI search engines such as ChatGPT, Google Gemini, Perplexity, and Grok, Yext says Scout is built to address a growing challenge: understanding how consumers discover and engage with brands beyond traditional search results.

What Yext Scout Delivers

Scout gives marketing teams a unified view of their brand’s presence across search channels, providing:

• Visibility insights from national to hyper-local levels, including sentiment analysis.
• Competitive benchmarking to identify why competitors may be outperforming.
• Actionable recommendations to improve listings, reviews, content, and local pages.
• Seamless execution within the Yext platform, allowing users to optimize performance at scale.

The tool is designed to bridge the gap between AI-driven discovery and local SEO, giving brands clarity on how they appear across emerging platforms and the ability to make real-time adjustments.

Webinar: Winning Search in EMEA

To showcase Scout’s capabilities, Yext will host an exclusive webinar titled “Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms” on Wednesday, 24 September 2025 at 1PM BST / 2PM CEST.

Winning Search in EMEA: How Yext Scout drives visibility across local and AI platforms | Yext

AI is rewriting the rules of digital discovery - will your brand lead the change or be left behind? From ChatGPT to Gemini and social media, customers are discovering brands

Yext

The session will cover:

• How AI is reshaping consumer search behavior.
• Where brands are appearing in AI-driven platforms like ChatGPT and Gemini.
• How competitors are capturing visibility — and how Scout reveals those insights.
• Practical steps to improve visibility, sentiment, and performance at scale.
• A live demo of Scout with industry-specific use cases.

The event is aimed at marketing leaders, SEO professionals, and brand managers who want to stay ahead of evolving discovery trends.

About Yext

Yext is a leading brand visibility platform built for an era where consumer discovery happens everywhere — across AI search, traditional search, social media, and direct engagement. Backed by over 2 billion trusted data points, Yext enables organizations to optimize their presence, monitor performance, and act at scale. Thousands of brands worldwide rely on Yext to remain discoverable, competitive, and in control of their digital presence.