World Liberty Financial is preparing to roll out its own debit card, with co-founder Zak Folkman saying the launch is coming “very soon.” The announcement came during a fireside chat at Korea Blockchain Week 2025’s Impact conference in Seoul on Tuesday.
The card will allow users to link World Liberty Financial’s stablecoin USD1 and its app directly to Apple Pay. According to Folkman, this step is designed to make digital asset payments more accessible and user-friendly. “Not today, but it’s coming very soon,” he said.
The debit card will complement a retail application the company is also developing. Described by Folkman as “Venmo meets Robinhood,” the app aims to combine peer-to-peer payments with investment-style features. This approach seeks to bridge familiar financial tools with crypto trading options, catering to both traditional users and blockchain adopters.
No Plans for a Proprietary Blockchain
Folkman also clarified that World Liberty Financial has no intention of building its own blockchain.
“We will never put out a World Liberty Financial chain,” he said.
Instead, the project intends to remain chain-agnostic, focusing on interoperability rather than adding another network to the ecosystem.
Company Background and Market Performance
Founded in September 2024 with support from members of the Trump family, World Liberty Financial positions itself as a bridge between traditional finance and decentralized markets. It has already launched its WLFI token and the USD1 stablecoin.
Despite strong initial interest, WLFI’s price has struggled since its debut. The token has fallen 37% since launch, dropping 10.28% in the past 24 hours to trade at $0.21, according to data. Folkman acknowledged the volatility but expressed confidence in the project’s long-term vision.
“The focus is on building, developing, and growing the product suite,” he said. “We’re not in this to run a sprint. This truly is a marathon… World Liberty Financial is thinking in terms of decades.”
Strategic Partnership in South Korea
Alongside the debit card update, World Liberty Financial announced it has signed a memorandum of understanding with Bithumb, one of South Korea’s largest cryptocurrency exchanges. The agreement outlines plans to collaborate on future business opportunities, expanding the project’s global reach.
