The Official Trump memecoin rallied nearly 50% overnight as large buyers accumulated the token following a new promotional campaign tied to an exclusive gala event. The surge briefly pushed the asset above $4.40, its highest level in more than a month.
The token, known as Official Trump, later retraced slightly to trade near $4 based on market data. The price move followed an announcement that top token holders could qualify for invitations to a private event hosted at Mar-a-Lago.
The rally marked a sharp reversal from the previous day, when TRUMP fell to an all-time low around $2.75 after an extended eight-month decline. Even with the latest rebound, the token remains down roughly 94% from its peak near $74 shortly after launching in early 2025.
Are Whale Purchases Driving The TRUMP Token Rally?
Blockchain analytics firms reported significant accumulation activity during the price spike. According to onchain data shared by Lookonchain and Arkham Intelligence, three newly created wallets withdrew about 2.54 million TRUMP tokens worth approximately $8.8 million from Binance within a 12-hour window.
Whales sold all their $MELANIA holdings at a loss recently!
— Lookonchain (@lookonchain) February 26, 2025
DNTpoX...LN2A spent 30M $USDC to buy 13.97M $MELANIA a month ago, and sold for 14.32M $USDC yesterday, losing $15.68M.
Gu2bnm...xmni spent 10M $USDC to buy 6.69M $MELANIA 22 days ago, and sold 6.27M $USDC in the past 2… pic.twitter.com/jAK6t6rJhy
One wallet identified by the address prefix “DNTpoX” accounted for roughly 2.2 million tokens, valued near $6.9 million at the time of withdrawal. Based on a later price near $4.23, that position would already reflect an unrealized gain exceeding $2.3 million.
The purchase activity coincided with the announcement of a promotional event scheduled for April 25 at Mar-a-Lago. The top 297 token holders during a qualification period from March 12 to April 10 will receive invitations, while the top 29 will gain access to a VIP reception with Donald Trump.
A similar gathering took place last year, when leading TRUMP holders attended a dinner with Trump at a golf club near Washington, D.C. The arrangement drew criticism from watchdog groups and lawmakers who argued the promotion risked allowing wealthy investors to effectively purchase access to political figures.
The latest rally raises another question: can event-driven incentives sustain demand for a memecoin that has already lost the majority of its value since launch?
Traders will now watch the holder leaderboard ahead of the April qualification deadline, a period that could determine whether further whale accumulation pushes the token’s momentum beyond the current rebound.
