Trump Memecoin Issuer Reportedly Seeking $200 Million to Launch Digital Asset Treasury

The company behind Donald Trump’s memecoin is reportedly seeking to raise a massive new funding round to establish a digital asset treasury aimed at supporting the token’s long-term growth. According to Bloomberg, Fight Fight Fight LLC, the startup responsible for the Trump-branded cryptocurrency, is looking to raise at least $200 million, with ambitions that could stretch to $1 billion depending on investor interest.

Trump Memecoin Issuer Zanker Is Planning Digital Asset Treasury Company

The startup that issued Donald Trump’s memecoin several days before his second presidential inauguration is working to raise at least $200 million to create a digital-asset treasury company to accumulate the struggling token, according to people familiar with the situation.

BloombergOlga Kharif

Sources familiar with the matter told Bloomberg that the proposed Digital Asset Treasury (DAT) company would likely accumulate and manage holdings of the Trump memecoin. However, the deal is still under development, and no formal details have been made public.

The Trump memecoin, which launched just days before the former president’s second inauguration, became one of the most talked-about tokens of early 2025. It surged to nearly $44 in January, reflecting intense market speculation, before retreating sharply to around $7.60 as of Wednesday — a decline of more than 80%. According to CoinGecko, the token fell another 4.6% in the past 24 hours and currently holds a market capitalization of $1.5 billion, with a fully diluted valuation of $7.6 billion.

Fight Fight Fight LLC, led by longtime Trump promoter Bill Zanker, has been active in sustaining the token’s visibility. In May, the company even hosted an exclusive dinner with Trump for top coinholders — part of a broader effort to keep the project in the public eye amid growing scrutiny of political-themed cryptocurrencies.

Meanwhile, Alt5 Sigma, a Nasdaq-listed fintech firm, has already demonstrated how politically linked digital asset treasuries could operate. The company revealed on September 4 that it holds roughly $1.3 billion worth of World Liberty Financial (WLFI) tokens, a crypto venture backed by the Trump family.

While the Trump memecoin remains volatile, the latest fundraising ambitions suggest that its backers are betting on a more structured financial foundation — one designed to turn hype into a sustainable digital asset ecosystem.