Trump Media to Become One of the Largest Corporate Bitcoin Holders With $2.3B Investment
Trump Media & Technology Group has confirmed it will invest over $2.3 billion into Bitcoin, a move that would place the company among the top five corporate holders of the cryptocurrency worldwide.
The announcement follows the successful close of a private stock placement worth approximately $2.44 billion, with around $2.32 billion earmarked for Bitcoin purchases. The offering drew participation from nearly 50 institutional investors, marking a significant financial milestone for the media company closely tied to former U.S. President Donald Trump.
While the company has not officially confirmed that the entire amount will be used to purchase Bitcoin, the scale of the proposed reserve would put Trump Media ahead of most other publicly known Bitcoin treasuries. Only Marathon Digital Holdings and MicroStrategy currently hold more.
The move signals a bold step into digital assets, echoing the playbook of companies like MicroStrategy, which famously bet big on Bitcoin and helped spark a wave of institutional interest in the asset.
Since the announcement, Trump Media’s stock has gained about 4%, and Bitcoin itself has shown relatively strong performance, stabilizing in recent months after a long period of volatility.
Analysts are watching the development closely—not just for its financial implications, but also for its political overtones. Trump has previously been critical of central banking and expressed support for crypto-related innovation. However, his increasing personal and business ties to Bitcoin could draw scrutiny, particularly as the 2024 U.S. election cycle intensifies.
Critics have raised concerns over potential conflicts of interest, noting that a significant portion of Trump’s wealth is already tied to cryptocurrency. This latest move could further blur the lines between his political influence and business dealings.
Despite the controversy, the investment marks a major moment for Bitcoin’s corporate adoption. If completed as announced, Trump Media’s Bitcoin reserve would reshape the landscape of institutional holdings and potentially signal growing confidence in crypto among non-tech sectors.