Trump-Linked WLFI Adds $30M in Ethereum as ETH Rallies 50%

World Liberty Financial (WLFI), a decentralized finance venture with ties to the Trump family, is back on an Ethereum buying spree—this time with renewed momentum and a rising market at its back.

On-chain data shows that wallets associated with WLFI have purchased over 10,000 ETH in the past week, amounting to roughly $30 million. The most recent buy included 1,740 ETH—valued at about $6.5 million—spread across multiple wallet addresses, signaling a coordinated accumulation strategy rather than a one-off bet.

A Reversal from April’s Sell-Off

WLFI’s latest purchases mark a sharp shift from its position earlier this year. Back in April, the firm reportedly dumped $8 million worth of ETH, following heavy portfolio losses during Ethereum’s downturn. At the time, WLFI had invested $210 million to accumulate over 67,000 ETH, only to see unrealized losses exceed $125 million during the slump.

But the tables have turned. With Ethereum climbing nearly 50% over the past month, breaking free from its prolonged sideways trend, WLFI appears to be doubling down. Its total ETH holdings now sit around 80,000 tokens, currently worth an estimated $293 million.

Eric Trump Celebrates the ETH Comeback

The Trump connection to WLFI isn’t just financial—it’s also personal. Eric Trump, son of former President Donald Trump, has publicly backed Ethereum in the past and recently reminded his followers that he “called it early.”

“In my opinion, it’s a great time to add ETH,” he tweeted back in February.

On July 22, as ETH surged, he celebrated with a “mic drop” meme from Despicable Me, responding to skeptics by urging them to “buy the dip” when he signals it.

ETH Holds Strong Amid Minor Pullback

At press time, Ethereum is trading at $3,651, down slightly (0.92%) over the last 24 hours, but still up 17% for the week. Analysts say the current breakout has been supported by renewed optimism around Ethereum’s broader ecosystem, scaling improvements, and institutional interest.

For WLFI, the rebound could be a chance to recoup past losses—and potentially reshape the narrative around its crypto strategy.