Trump Family Takes Legal Action Over Unauthorized Crypto Wallet Amid Branding Dispute
The Trump family is pushing back against a crypto wallet they say is using their name without consent, escalating a simmering branding controversy into legal territory. According to a June 5 report by Bloomberg, World Liberty Financial (WLFI)—a decentralized finance venture backed by Donald Trump and his family—has issued a cease-and-desist letter to Fight Fight Fight LLC, the group behind the recently launched “Trump Wallet.”
The wallet, tied to the Trump-themed memecoin issuer GetTrumpMemes, was unveiled earlier this week in collaboration with crypto platform Magic Eden. It quickly drew attention for its use of Trump branding, prompting public denials from the former president’s sons.
“This project is not authorized by @Trump. The Trump Organization has zero involvement with this wallet product,” Eric Trump and Donald Trump Jr. posted on X (formerly Twitter) on June 3, distancing the family from the wallet launch.
With Billions of Trump fans around the world, the $TRUMP mission has always been to make it super easy for Trump supporters to get into crypto and join the $TRUMP community.
— TrumpMeme (@GetTrumpMemes) June 3, 2025
The $TRUMP Wallet powered by @magiceden is coming soon. Join the $TRUMP community!… pic.twitter.com/7nIubWIdqw
WLFI’s cease-and-desist has already had some impact. TrumpWallet.com, which was actively collecting waitlist sign-ups, has since gone offline. However, promotional posts from GetTrumpMemes and Magic Eden about the wallet are still visible across social platforms.
The situation is particularly unusual given the murky relationship between the Trump family and the meme token community. GetTrumpMemes was reportedly present at a recent private dinner hosted by Trump for top token holders. Its official website even suggests affiliation with the Trump Organization, claiming shared ownership of 80% of the Trump cards supply—details that now appear to be under dispute.
As the legal dust begins to settle, the case underscores the confusion swirling around the Trump family’s crypto footprint. While Donald Trump has leaned into the “crypto president” persona, particularly as he courts pro-crypto voters ahead of the U.S. election, the authenticity of various projects bearing his name remains uncertain.
The broader crypto community is watching closely, as the clash raises important questions about consent, branding rights, and transparency in a space often criticized for hype-driven launches and misleading affiliations.