The Smarter Web Company Names Coinbase Institutional as Bitcoin Treasury Custodian

The Smarter Web Company Names Coinbase Institutional as Bitcoin Treasury Custodian

London-listed tech firm The Smarter Web Company has appointed Coinbase Institutional as a key custodian for its Bitcoin treasury, reinforcing its commitment to secure and transparent digital asset management.

The Smarter Web Company (SWC), the UK’s largest publicly traded Bitcoin-holding firm, confirmed the move as part of its broader strategy to strengthen its treasury infrastructure and solidify its role as a leader in corporate Bitcoin adoption.

Coinbase Institutional Joins as Custody Partner

Coinbase Institutional will work alongside SWC’s existing custodians through Coinbase Prime, the exchange’s institutional-grade platform designed for secure custody and efficient trade execution. This multi-custodian model reflects SWC’s focus on risk management, transparency, and shareholder value, offering additional safeguards for its growing Bitcoin reserves.

CEO Andrew Webley praised the partnership, noting Coinbase’s reputation in the industry:

“Their institutional-grade custody solutions and execution infrastructure are an ideal fit for our strategy. We are delighted to welcome them as a partner to help us scale securely and responsibly.”
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A Growing Bitcoin Treasury

As of September 16, 2025, The Smarter Web Company holds 2,470 BTC, valued at approximately $2.836 billion at current prices. The company has been steadily building its Bitcoin position as part of its “10 Year Plan”, a long-term strategy centered on Bitcoin accumulation.

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SWC has also been accepting Bitcoin payments since 2023, making the asset both a treasury reserve and an operational tool. Its most recent purchase occurred on September 10, when the firm added 30 BTC to its holdings. Earlier in July, SWC raised £17.5 million to fund continued Bitcoin acquisitions, signaling that further purchases are likely in the months ahead.

Strengthening Market Position

The addition of Coinbase Institutional could help The Smarter Web Company strengthen its standing in the UK and beyond. Currently ranked 26th among global public Bitcoin treasury holders, the company aims to climb higher as it expands its reserves under its long-term growth plan.

Meanwhile, Bitcoin’s price has seen muted movement in recent weeks. At press time, the cryptocurrency trades at $115,971, up 0.5% on the day and 2.6% over the past week, according to data. Market optimism is building for a potential push above $117,000 and a possible return to the $120,000 level.

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