Swiss precious metals leader MKS PAMP SA is making a renewed push into the digital asset space with the relaunch of its gold-backed token, reflecting the growing global appetite for tokenized commodities. The move comes six years after the company’s first digital gold initiative and underscores a broader shift in how investors approach gold ownership and trading in an increasingly digital economy.
MKS PAMP, renowned for its global operations in refining, trading, and retail, said surging demand from both individual crypto investors and institutions inspired the token’s return. “If you’ve made your money in crypto, you’re interested in tokenized gold because you want to do more than just store it. You want to stake it, leverage it, and have flexibility,” said CEO James Emmett.
Tokenizing gold enables faster transfers of ownership and opens up new possibilities for using physical assets as collateral—an innovation gaining traction across the bullion sector. Competing digital gold products such as Tether Gold (XAUT)and Pax Gold (PAXG) have already demonstrated the potential of merging traditional assets with blockchain technology, while some banks are exploring similar ventures.
Amid global economic uncertainty, gold prices have surged, driving renewed interest among retail investors seeking stability. While exchange-traded funds (ETFs) continue to attract large inflows, tokenized gold offers a key distinction—direct ownership of the underlying metal rather than shares in a fund.
Despite this growing appeal, the market for digital gold tokens remains small compared to traditional gold investments. Tether’s XAUT, currently the largest in the category, has a market value of just over $2 billion, far below the $130 billionmanaged by leading gold ETFs.
Kurt Hemecker, CEO of Gold Token SA (now part of MKS PAMP), believes timing is on their side. “We think the time is right, with gold’s momentum and the rise of real-world asset tokenization. Investors want digitized gold that’s available 24/7 and easy to trade,” he said.
The company’s previous foray, the DGLD token launched in 2019 with CoinShares, faced limited adoption. This time, MKS PAMP plans to enhance liquidity by purchasing tokens directly and supporting exchange activity, initially focusing on accredited institutions. The tokens can be traded on secondary markets and redeemed for physical gold, with redemption options starting from as little as one gram.
To attract new users, MKS PAMP will waive storage fees at launch, addressing one of the biggest cost barriers for gold-backed digital assets.
As gold prices stay elevated, the company’s revived token initiative highlights the blending of traditional safe-haven assets with modern blockchain innovation. MKS PAMP’s effort aims to make gold more accessible, liquid, and relevant to a new generation of investors seeking both security and flexibility.
