SoFi Reenters Crypto Market and Unveils Global Remittance Feature Amid Regulatory Shift

SoFi Technologies is making a strategic return to the cryptocurrency arena, reigniting its digital finance ambitions with a suite of new offerings. The online financial platform has announced the reintroduction of crypto trading alongside a new global remittance feature, signaling a renewed focus on innovation following recent shifts in U.S. financial regulations.

Soon, SoFi users will be able to buy, sell, and hold top cryptocurrencies such as Bitcoin and Ethereum directly within their SoFi accounts. The company is also exploring additional services, including stablecoins and crypto-backed lending, hinting at a broader push into decentralized finance.

This marks SoFi’s re-entry into the crypto market after pausing its digital asset services in 2023 due to federal compliance requirements tied to its banking charter. Updated regulatory guidance now provides federally chartered banks with greater flexibility in offering crypto-related products, paving the way for SoFi’s return.

In tandem with its crypto revival, SoFi is rolling out a blockchain-powered international money transfer feature. Designed to streamline cross-border payments, the new remittance service aims to make sending money abroad faster and more cost-effective. The initiative targets a global remittance market valued at over $800 billion annually.

“The future of financial services is being completely reinvented through innovations in crypto, digital assets and blockchain,” said Anthony Noto, CEO of SoFi. “These technologies are core to how we envision every part of our business—from borrowing and saving to paying and investing.”

The company’s expansion into digital assets comes on the heels of a strong first-quarter performance, with SoFi reporting $71 million in net income—surpassing analyst expectations—and a 33% year-over-year rise in adjusted net revenue to $771 million.

Originally launched as a student loan refinancing startup, SoFi has transformed into a comprehensive digital financial hub. By reintegrating crypto services and entering the global payments space, the company is positioning itself as a forward-thinking leader in fintech.