Fintech leader SoFi Technologies has become the first and only nationally chartered bank in the United States to offer cryptocurrency trading directly to consumers. The company launched SoFi Crypto on Tuesday, introducing the service as an integrated feature within its existing financial app.
With SoFi Crypto, users can now buy, sell, and hold digital assets such as Bitcoin, Ethereum, and Solana straight from their SoFi checking or savings accounts—without needing to move funds to an external exchange. The platform also includes educational tools and step-by-step guides designed to help newcomers navigate crypto investing safely and confidently.
While the firm’s banking accounts remain FDIC-insured, SoFi reminds users that cryptocurrencies themselves are not covered by federal insurance and carry their own market risks.
The launch represents a major shift for SoFi, which previously offered crypto trading through a 2019 partnership with Coinbase—later paused in 2023. This latest rollout, first teased in July, marks SoFi’s return to the crypto space under its own national bank charter.
“Today marks a pivotal moment when banking meets crypto in one app, on a trusted platform,” said SoFi CEO Anthony Noto. “Blockchain technology will fundamentally change how finance operates worldwide by making money movement faster, cheaper, and safer, while unlocking better ways to borrow, invest, spend, and save.”
SoFi said the crypto service will be introduced in phases, reaching more members over the coming weeks. According to the company, 60% of SoFi members who already own crypto would prefer to manage their assets through a regulated bank rather than a standalone exchange—highlighting growing demand for institutional-grade security and compliance in digital finance.
The new offering is part of SoFi’s broader strategy to weave blockchain technology into its core products. The company has also hinted at future developments such as crypto-powered remittances, a U.S. dollar stablecoin, and blockchain-based lending features aimed at reducing borrowing costs and speeding up payments.
“Crypto is a key area of focus for our management team,” Noto added, noting the company’s investment in specialized engineering and blockchain expertise to drive these initiatives forward.
With this launch, SoFi positions itself at the intersection of traditional banking and digital innovation—bridging the gap between regulated finance and the fast-evolving world of crypto.
