Bitcoin-Focused Firm Ramps Up Accumulation with New £17.5M Raise
London-listed Smarter Web Company is doubling down on its Bitcoin strategy. Just months after adopting BTC as a core treasury asset, the company has raised £17.5 million in fresh equity to fuel continued accumulation.
The Smarter Web Company (#SWC $TSWCF $3M8.F) RNS Announcement: Result Of Accelerated Bookbuild Raising in Total Approx. £17.5 Million.
— The Smarter Web Company (@smarterwebuk) July 18, 2025
With a high level of demand the Bookbuild has raised £17,543,942, through the issue of a total of 5,947,099 new ordinary shares at £2.95 per…
The funding came through an accelerated bookbuild, with 5.9 million new shares sold at £2.95 each to institutional investors. The deal was managed by Tennyson Securities and Peterhouse Capital Ltd. According to the company, the new capital will go directly toward expanding its Bitcoin holdings as part of a long-term strategic vision.
Building One of the Largest Bitcoin Treasuries in the UK
Smarter Web only adopted its Bitcoin treasury approach in April 2025, but it’s already made a serious mark. Following its most recent purchase of 325 BTC for £27.15 million ($36.45 million) on July 16, the firm’s total BTC holdings have reached 1,600 coins—placing it among the top 25 institutional holders worldwide, by current estimates.
The average purchase price for the July 16 transaction was approximately £83,525 ($112,157) per Bitcoin, just days after another acquisition of 275 BTC at $108,182 per coin.
As one market observer, known as @henrybomby, noted on X (formerly Twitter), Smarter Web has raised an average of £2.4 million per day since its IPO, most of which has been funneled directly into Bitcoin.
$SWC has now raised on average £2,435,422 a day since the IPO 💸 pic.twitter.com/dbOstm8IHx
— Henry BOMBY. (@henrybomby) July 18, 2025
A Long-Term Play on Bitcoin
This aggressive buying streak is all part of the company’s “10-Year Plan”, which focuses on maintaining an active Bitcoin treasury as a cornerstone of its balance sheet. Unlike companies that treat Bitcoin as a speculative asset, Smarter Web sees BTC as a strategic reserve—comparable to gold in previous decades, but with the added advantage of liquidity, portability, and digital utility.
While some companies dip their toes into crypto, Smarter Web is diving in headfirst, using capital raises to scale its position amid what it believes is a decade-long opportunity.
All-In on Digital Gold
With £17.5 million in fresh capital, a rapidly growing BTC portfolio, and a clear long-term strategy, Smarter Web Company is positioning itself as one of the boldest Bitcoin-focused institutions in Europe. Whether this conviction pays off will depend on where Bitcoin heads in the coming years—but for now, the company’s message is loud and clear: it’s playing the long game.
