Seazen Group Ltd., one of Shanghai’s largest property developers, is preparing to issue tokenized private debt by the end of the year—a move that positions the company at the forefront of digital asset adoption in real estate. The initiative comes as China’s property sector continues to wrestle with liquidity pressures, while Hong Kong pushes forward as a hub for financial technology and blockchain innovation.
The developer announced plans on Friday to set up a dedicated digital asset management arm and roll out non-fungible token (NFT) products tied to its Wuyue Plaza shopping centers by late 2025. Chairman Wang Xiaosong said that after more than three decades in operation, Seazen has accumulated the resources to begin digitizing its assets and exploring new funding channels.
“Our first attempt will focus on the tokenization of financial assets, specifically private and convertible bonds, into real-world assets,” explained Wang Yifeng, executive and vice chair of Seazen Digital Assets Institute. Tokenization enables traditional assets such as bonds, property shares, or equities to be represented as blockchain-based tokens, which can be traded more efficiently and at lower cost. The model also allows fractional ownership, potentially opening up investment opportunities to a wider pool of buyers.
Seazen has already opened discussions with potential investors regarding its debut tokenized private debt product, which it aims to launch before year-end. The company says the offering could streamline fundraising while improving accessibility compared with conventional debt issuance.
Beyond financial products, Seazen plans to digitize its nationwide shopping center portfolio and create branded NFTs linked to Wuyue Plaza. The developer is also working on building its own real-world asset (RWA) trading platform, underscoring its commitment to weaving blockchain technology into its core business.
By stepping into the tokenized asset space, Seazen is charting a new course for Chinese developers navigating a shifting property market. Its strategy not only reflects growing global interest in digital finance but also highlights how blockchain could reshape capital raising and investor engagement in real estate.
As Seazen embraces this digital leap, it may provide a roadmap for other property groups looking to balance innovation with the challenges of today’s market.
