Robinhood has officially added support for BNB, the native token of Binance, expanding access to one of the world’s most valuable cryptocurrencies for its 27 million funded users.
The move comes as BNB enjoys a remarkable price rally, rising from around $500 in February to a record high above $1,350 earlier this month before stabilizing near $1,070. The token’s market capitalization now sits just under $150 billion, making it the fourth-largest digital asset globally, according to data.
BNB’s surge has been fueled by a mix of factors — including soaring activity on PancakeSwap, Binance’s decentralized exchange, and a flood of BNB-based memecoins that attracted over 100,000 on-chain traders at peak momentum. The community even coined the term “BNB SZN” to describe the frenzy, reflecting a broader resurgence in trading across Binance’s ecosystem.
Robinhood’s listing follows Coinbase’s recent addition of BNB to its roadmap, signaling growing acceptance of Binance-affiliated assets within the U.S. market despite past regulatory scrutiny.
The timing aligns with Robinhood’s broader push into crypto innovation. The company processed $8.6 billion in crypto trading volume in August alone and continues to view digital assets as a central part of its growth strategy. CEO Vlad Tenev recently emphasized the firm’s focus on emerging blockchain applications, saying, “Tokenization is like a freight train — it can’t be stopped.”
Since first adding Bitcoin and Ethereum in 2018, Robinhood has steadily expanded its crypto lineup to over 40 supported tokens on both its main trading app and international exchange. The inclusion of BNB marks another major step in that evolution, positioning the platform to capture rising demand in the global crypto market.
