Pyth Network has introduced a new token buyback initiative aimed at strengthening its revenue strategy and supporting the long-term value of its PYTH token. The program, known as the PYTH Reserve, will use a portion of the network’s monthly revenue to purchase PYTH on the open market.
According to Michael James, head of institutional business development at Douro Labs and a contributor to Pyth, 33% of the Pyth DAO’s treasury balance will be set aside each month for these buys. With the treasury currently holding roughly $500,000, the first round of purchases is expected to total between $100,000 and $200,000. The program begins this month, and Pyth expects these amounts to increase as revenue grows in 2026 and beyond.
Revenue Growth and Pyth Pro’s Early Traction
The launch comes at a time when Pyth’s latest product, Pyth Pro, is gaining momentum. The service delivers real-time market data across a range of asset classes and regions. Since going live in late September, it has already reached $1 million in annual recurring revenue, added more than 80 active subscribers, and attracted steady organic interest each week, James said.
Looking ahead, Pyth is targeting $50 million in ARR over the next 12 to 18 months. The company sees a large opportunity in the global data industry, a market currently estimated at $50 billion and growing modestly each year. With factors like asset tokenization, institutional adoption, and AI-driven data demand accelerating, James believes the sector could reach $100 billion to $125 billion by 2035.
Pyth’s long-term ambition is to capture at least 1% of today’s market, which would translate to about $500 million in ARR. Beyond Pyth Pro, the network also offers Pyth Core for crypto market data, Pyth Entropy for onchain randomness, and Pyth Express Relay, a liquidity aggregator for trading platforms.
The network has already supported more than $2.3 trillion in transaction volume and integrates with over 100 blockchains. It serves a wide range of clients including both centralized and decentralized exchanges, market makers, infrastructure providers, and prediction markets.
A Push for Stronger Token Utility
James described the buyback program as a step toward increasing PYTH’s utility and linking the token more closely to network adoption. Purchases will be conducted once a month, fully onchain, with all acquired tokens held in the PYTH Reserve. He declined to provide long-term estimates on how the program may affect circulating supply.
Buyback programs have become more common across the crypto landscape this year. CoinGecko data shows that ten projects accounted for 92% of all token buyback spending in 2025, led by Hyperliquid with more than $644 million deployed. Other active buyers include LayerZero, Pump.fun, Raydium, Rollbit, and Bonk.
