Eight months after debuting in early access, Off The Grid is gearing up for a major milestone: its arrival on Steam. Available since late 2024 via Epic Games and on current-generation consoles, the crypto-optional shooter has cultivated a steady base of engaged players—despite moderate streaming numbers—and is on track for a Steam release in the final week of June, according to Delphi Ventures’ Piers Kicks.
On Epic, OTG consistently ranks among the platform’s “Most Played” titles with a 3.9/5 user score. Gunzilla CEO Vlad Korolev recently noted that the game draws over 10,000 new players daily—a solid performance, though Twitch viewership remains modest by comparison. In the past month, OTG logged under 1 million hours viewed, averaging just 28 streamers and 1,400 concurrent viewers, ranking it 157th on TwitchWallet Metrics: Growth, Not Players
Crypto wallet interaction—an early benchmark for OTG's blockchain integration—has approximately doubled since launch. Data from DappRadar shows daily unique active wallets (UAWs) rising from 40,000–170,000 in October to around 200,000 today. However, these figures reflect engagement with optional crypto components—not real-time active players—and many wallet interactions occur on a testnet, not mainnet.
Player Retention Snapshot
Analyzing user persistence, Gunzilla’s Web3 director, Theodore Agranat, highlighted a grassroots study of 152 new player accounts. After three weeks, 48% remained active, 12% semi-active, and 40% had dropped off—a solid retention rate, especially for a free-to-play shooter. By industry standards, retaining nearly half of new users past 21 days suggests strong community interest.
Understanding Player Retention in Context
Player drop-off is a normal trend across all video games—even blockbuster hits. But what counts as “good” retention varies widely. According to Spanish software firm Barbary, a 20% retention rate one week post-launch is considered solid, while 5–10% retention after a month is often viewed as strong for PC titles.
However, Solsten, a game data analytics company, reports that these benchmarks are shifting. As user acquisition costs have increased, retention rates above those norms are becoming the new baseline. For free-to-play live service games like Off The Grid, this adds pressure to deliver ongoing updates and engaging gameplay loops to stay competitive in a saturated market.
What Lies Ahead
- Upcoming Steam Launch: Accessibility on Steam should expand the game’s reach, unlocking new player demographics.
- Retention Challenges: To sustain growth, Off The Grid must vie for attention against AAA live-service shooters. Continued content updates may be critical to limit post-launch churn.
- Crypto Community Focus: With most crypto activity still testnet-based, Gunzilla must balance mass-market updates with support for its core Web3 audience.
