Bitcoin’s break above $120,000 is drawing fresh heavyweight backing. MicroStrategy and Trump Media are both ramping up their crypto exposure — and in Trump’s case, laying the groundwork for a new Bitcoin exchange-traded fund (ETF).
Strategy has acquired 155 BTC for ~$18.0 million at ~$116,401 per bitcoin and has achieved BTC Yield of 25.0% YTD 2025. As of 8/10/2025, we hodl 628,946 $BTC acquired for ~$46.09 billion at ~$73,288 per bitcoin. $MSTR $STRC $STRK $STRF $STRD https://t.co/bx0814RI1w
— Michael Saylor (@saylor) August 11, 2025
MicroStrategy Keeps Accumulating
MicroStrategy’s latest Bitcoin buy — about $18 million worth — may look modest next to its recent nine-figure splurge, but it fits the company’s long-term playbook. Chair Michael Saylor has made consistent accumulation a corporate mantra, and the firm’s strong quarterly results give it room to keep adding to its already massive BTC reserves.
Trump Media Eyes a Bitcoin ETF
Trump Media has taken a bolder step, amending its ETF application with the U.S. Securities and Exchange Commission. The planned Truth Social Bitcoin ETF would hold Bitcoin directly and track its market price, allowing investors to buy shares without holding the cryptocurrency themselves.
The move comes after a year of rapid ETF expansion in the crypto space. While some multi-asset crypto ETF proposals have stalled, Bitcoin-only funds have already proven their staying power. Trump Media is also building its reserves, now ranking as the sixth-largest private BTC holder — still well behind MicroStrategy, but closing the gap.
A Presidential First in Crypto
If approved, the Truth Social Bitcoin ETF would mark the first time a sitting U.S. president’s private company has launched a crypto fund. It’s another sign of Trump’s increasingly direct influence on the sector, from enabling crypto in retirement portfolios to pushing pro-digital asset regulation.
Analysts say a Trump-branded Bitcoin ETF could attract substantial capital flows, especially if the firm continues to increase its underlying holdings. In the near term, that extra demand could help support Bitcoin’s momentum.
