Metaplanet Buys $94M in Bitcoin Amid Record Price Surge, Eyes 210,000 BTC by 2027

Japanese investment firm Metaplanet has added another 797 bitcoin to its holdings in a bold move that underscores its growing commitment to the digital asset. The latest purchase, valued at approximately $93.6 million, brings the company's total bitcoin stash to 16,352 BTC—worth around $1.64 billion at current market prices.

CEO Simon Gerovich announced the acquisition on X (formerly Twitter) on Monday, noting the average purchase price was about $117,451 per bitcoin.

“Another week, another tranche,” he posted, signaling the company’s steady accumulation strategy.

Metaplanet now ranks as the fifth-largest publicly traded corporate holder of bitcoin, trailing only behind MicroStrategy, Marathon Digital (MARA), Twenty One, and Riot Platforms. MicroStrategy, led by bitcoin evangelist Michael Saylor, tops the list with an eye-popping 597,325 BTC.

Formerly a hotel management company, Metaplanet pivoted sharply into bitcoin-focused operations last year. In June, it raised eyebrows by revealing a long-term goal to hold over 210,000 BTC by the end of 2027. The company has also outlined plans to leverage its bitcoin as collateral to acquire income-generating businesses, particularly in sectors like digital financial services—though Gerovich emphasized these plans are still in their early stages.

The company's bet on bitcoin appears to be paying off—at least in the short term. Metaplanet reported Q2 revenue of 1.1 billion yen (roughly $7.6 million), up 42.4% from the same period last year.

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This latest purchase coincides with bitcoin smashing past $120,000 on Sunday night to hit a new all-time high. As of Monday afternoon, bitcoin is trading at $120,754, up 2.5% in the past 24 hours, according to The Block. Metaplanet’s stock also edged up 1% to 1,580 yen (about $10.70) during mid-day trading in Tokyo, according to Yahoo Finance.

As bitcoin continues its historic rally, Metaplanet is doubling down on its belief in the asset's long-term value. With its sights set on an ambitious 210,000 BTC target and a strategy that blends digital assets with real-world investments, the company is positioning itself as a key player in the evolving landscape of bitcoin-focused corporates.