Metaplanet is pressing ahead with its aggressive Bitcoin accumulation strategy, announcing the purchase of 775 BTC for roughly $93 million. The acquisition, disclosed on August 18, was made at an average price of $120,006 per coin, pushing the company’s total holdings to 18,888 BTC—valued at around $1.94 billion at current market prices.
*Metaplanet Acquires Additional 775 $BTC, Total Holdings Reach 18,888 BTC* pic.twitter.com/2WI5ORPSTp
— Metaplanet Inc. (@Metaplanet_JP) August 18, 2025
The move reinforces Metaplanet’s commitment to positioning Bitcoin as a core treasury asset. According to company filings, the latest purchase has contributed to a year-to-date BTC Yield of 480%, with a quarter-to-date yield of 29.3%. The BTC Yield metric, developed by Metaplanet, tracks Bitcoin per fully diluted share growth, serving as a key performance indicator for shareholder value.
CEO Simon Gerovich underscored the firm’s long-term focus, posting a brief but bullish message on X: “18,888 BTC. Onward and upward.”
18,888 BTC.
— Simon Gerovich (@gerovich) August 18, 2025
Onward and upward.
前進、そして飛躍。 pic.twitter.com/T3lHL7B1HU
Building Toward an Ambitious Bitcoin Target
Metaplanet has set its sights on eventually holding 210,000 BTC—about 1% of Bitcoin’s maximum supply—by 2027. To get there, the firm has been steadily ramping up purchases throughout 2025. So far in Q3 alone, it has acquired around 5,556 BTC, funded through a mix of equity offerings, debt financing, and proceeds from exercised stock acquisition rights.
Earlier this month, the company revealed plans to raise 555 billion yen ($3.8 billion) over the next two years by issuing two classes of Bitcoin-backed preferred shares, a move designed to secure capital for much larger acquisitions.
In the near term, Metaplanet aims to reach 30,000 BTC by the end of 2025 and 100,000 BTC by 2026. With 18,888 BTC now under management, the company is 11,112 BTC away from this year’s target—an ambitious gap that will require maintaining, if not accelerating, its current pace of accumulation.
Bitcoin Market Faces Short-Term Pressure
Metaplanet’s expansion comes against a backdrop of short-term volatility in the broader Bitcoin market. As of press time, Bitcoin was trading at $115,436, down 2.3% over the past 24 hours and 5.4% on the week. The pullback follows last week’s rally, when Bitcoin briefly hit a new all-time high above $124,000.

Despite market swings, Metaplanet’s strategy reflects a long-term conviction: that Bitcoin’s role as a store of value will continue to grow. With bold targets and fresh capital, the company is positioning itself as one of the largest institutional holders in the space.
For investors watching both Bitcoin’s trajectory and corporate adoption trends, Metaplanet’s latest purchase signals that the race for strategic accumulation is far from over.