GameStop Adds 4,710 Bitcoin to Corporate Treasury in Strategic Reserve Move

GameStop, the U.S.-based video game retailer, has officially joined the growing list of publicly traded companies turning to Bitcoin as part of their financial strategy. In a recent filing with the U.S. Securities and Exchange Commission (SEC), the company disclosed the acquisition of 4,710 BTC as part of its corporate treasury.

While GameStop did not specify the total amount spent on the purchase, the move aligns with its newly approved policy to hold Bitcoin as a reserve asset—a decision finalized by the board in March 2025. To support this strategic shift, the company raised $1.5 billion through a convertible notes offering in April, signaling its commitment to reshaping its balance sheet for long-term resilience.

GameStop’s pivot mirrors the broader trend of corporate adoption of digital assets. It joins a cohort of firms that have allocated a portion of their treasuries to Bitcoin, including Tokyo-listed Metaplanet and institutional heavyweight Strategy, which alone holds over 576,000 BTC, according to BitcoinTreasuries.net.

Following the announcement, GameStop’s stock (GME) climbed approximately 3% in pre-market trading, reflecting early investor optimism around the company's diversification strategy.

As more corporations explore digital assets to hedge against inflation or diversify holdings, GameStop’s bold entry into the Bitcoin space underscores a growing shift in how companies perceive value storage in the digital age.