Galaxy Digital, the investment firm led by Mike Novogratz, has officially launched GalaxyOne, a new consumer finance platform designed to bridge traditional investing and digital assets for U.S. users. The platform marks Galaxy’s biggest move yet into the retail market—an area long dominated by fintech players like Robinhood, eToro, and Cash App.
At launch, GalaxyOne offers a combination of features rarely found in a single app: a 4% APY cash account, crypto custody and trading, and zero-commission trading for over 2,000 U.S. stocks and ETFs, including fractional shares.
Users who complete standard KYC verification can buy, hold, and transfer major cryptocurrencies such as bitcoin (BTC), ether (ETH), Solana (SOL), and Paxos Gold (PAXG). Galaxy plans to expand the selection of supported tokens over time. Importantly, users can move their digital assets freely on and off the platform, offering flexibility not always available in competing apps.
For investors seeking higher returns, GalaxyOne introduces Galaxy Premium Yield, an investment note offering up to 8% annual percentage yield (APY). The product is available only to accredited U.S. investors who meet specific income or net worth thresholds. The yield program is powered by Galaxy’s institutional lending business, though it is not FDIC insured, unlike the standard 4% cash account.
“The same infrastructure we built to serve institutional investors is now available to individuals,” said Mike Novogratz, Galaxy’s founder and CEO. “GalaxyOne represents the next step in making high-quality financial tools more accessible to everyone.”
The app’s launch also reflects the evolution of Galaxy’s retail strategy. GalaxyOne was originally developed as Fierce, a finance super-app that Galaxy acquired in December 2024 for $12.5 million. Following the acquisition, Fierce’s former CEO, Rob Cornish, joined Galaxy as Chief Technology Officer, leading the integration and redevelopment of the platform under its new name.
With GalaxyOne, the company positions itself as a serious contender in the consumer finance landscape, blending the convenience of traditional investing apps with the robustness of institutional-grade crypto infrastructure.
