Fold Holdings (NASDAQ: FLD), a leading bitcoin rewards company, has announced a new partnership with fast-food chain Steak ’n Shake to roll out a limited-time promotion that blends burgers with blockchain.
Starting Friday, customers can order a Bitcoin Burger or Bitcoin Meal at participating Steak ’n Shake locations and earn $5 in bitcoin. To claim the reward, diners simply upload their receipt to bitcoinmealdeal.com, receive a unique code, and redeem it through the Fold app. Once registered, users can not only collect their initial bitcoin bonus but also earn more crypto through everyday spending using Fold’s platform.
The Bitcoin Burger—recognizable by its bun embossed with the Bitcoin logo—made its debut earlier this month. Fold CEO Will Reeves says the collaboration is part of the company’s broader mission to make bitcoin accessible through everyday experiences.
“Bitcoin goes mainstream when it starts showing up in everyday life,” Reeves said. “For many people, this will be the first time they ever own bitcoin—and it’ll come from something as ordinary as grabbing a burger.”
The promotion arrives amid a growing wave of crypto adoption in mainstream commerce. Last year, former U.S. presidential candidate Donald Trump made headlines when he used bitcoin to buy cheeseburgers at New York’s PubKey Bar, signaling a symbolic step toward everyday crypto use.
Fold, which rewards users with bitcoin for purchases from major retailers like Amazon, recently expanded its product lineup. In September, the company launched a Visa credit card powered by Stripe Issuing that offers bitcoin cashback on all transactions. Earlier this year, Fold went public through a merger with FTAC Emerald Acquisition Corp. and currently boasts a market capitalization near $200 million, according to data.
In addition to its consumer offerings, Fold has been strengthening its corporate holdings. In June, the firm secured a $250 million equity facility to grow its bitcoin treasury, which currently holds around 1,500 BTC.
The Fold–Steak ’n Shake partnership marks another step toward normalizing cryptocurrency in everyday transactions—one burger at a time.
