Figma Reveals $70M in Bitcoin ETF Holdings, Signals Intent to Deepen Crypto Investments

Figma, the digital design platform known for transforming how teams collaborate on UI/UX projects, has taken a bold step into the world of cryptocurrency. According to a recent S-1 filing with the U.S. Securities and Exchange Commission (SEC), the company owns approximately $70 million worth of Bitwise Bitcoin ETF (BITB) shares and has earmarked an additional $30 million to purchase Bitcoin directly.
The SEC filing is part of Figma’s preparation to go public through an initial public offering (IPO). Alongside the usual financial disclosures, Figma revealed a growing interest in digital assets—an increasingly common theme among tech firms and institutional investors.

Figma’s initial investment in the Bitwise Bitcoin ETF was approved by its Board of Directors on March 3, 2024, just weeks after the SEC gave the green light to the first wave of spot Bitcoin ETFs. The $55 million investment has since appreciated, with the value climbing to around $70 million by the end of Q1 2025.
The company hasn’t yet completed its direct Bitcoin purchase, but its intentions are clear. On May 8, 2025, Figma’s board approved a separate $30 million Bitcoin investment. That same month, Figma acquired 30 million USD Coin (USDC)—a U.S. dollar-backed stablecoin—with plans to convert it into Bitcoin when the time is right.
This move places Figma among a growing list of corporations adding Bitcoin to their treasuries. Over 200 companies now hold Bitcoin as part of their corporate reserves, signaling a rising trend in crypto adoption. Industry analysts note that this reflects a broader shift toward Bitcoin as a long-term strategic asset.

Tether, the world’s largest stablecoin issuer, recently disclosed it owns 100,000 Bitcoin, further emphasizing institutional appetite for the digital currency.
Figma’s crypto investments add to its already strong positioning as a tech innovator. As it edges closer to a public listing, its strategy suggests confidence not just in design technology, but also in the future of decentralized finance.