eToro is set to bring round-the-clock stock trading to life by launching tokenized versions of US-listed equities on the Ethereum blockchain. The move would allow investors to buy, sell, and transfer shares 24/7—breaking away from traditional market hours.
While the company hasn’t disclosed an exact launch date, the rollout is expected to begin in Europe. Initially, trading will be available 24/5 with a curated list of 100 U.S. stocks and ETFs. The assets will be issued as ERC20 tokens, enabling seamless transfers between eToro digital wallets.
“This is really the beginning of digital assets and tokenized real world assets,” said eToro cofounder and CEO Yoni Assia during a recent webinar. He emphasized the company's vision of unifying crypto and stock trading into a single platform.
The initiative builds on eToro’s broader expansion into digital assets. Since 2019, the platform has offered U.S. users access to cryptocurrencies like Bitcoin, Ethereum, and Cardano. It also launched tokenized gold and silver that same year and recently partnered with CME Group to offer spot-quoted futures in select European markets.
eToro’s announcement comes shortly after Robinhood unveiled a similar plan to offer tokenized U.S. securities to European users. However, Robinhood's effort faced pushback after it included a controversial giveaway of “OpenAI tokens”—which were quickly disavowed by OpenAI as unofficial and unaffiliated.
By contrast, eToro’s approach appears more measured, aiming to bring legitimacy and utility to tokenized stocks without the marketing gimmicks. As traditional finance and blockchain technology continue to intersect, platforms like eToro are looking to reshape how—and when—people trade.
