Eric Trump is set to visit Tokyo in early September, underscoring the Trump family’s increasing involvement in the global cryptocurrency market. His trip comes as part of his role with Metaplanet Inc., a Japanese company that has swiftly transitioned from a hotel operator to one of Asia’s most prominent Bitcoin investors.
Trump is expected to attend Metaplanet’s shareholder meeting on September 1, where discussions will center on capital-raising strategies to fuel the firm’s expanding crypto ambitions. Appointed as a strategic adviser in March, he is anticipated to play an active role in the proceedings. The visit follows his scheduled appearance at the Bitcoin Asia conference in Hong Kong just days earlier, on August 28–29.
Metaplanet has attracted attention for mirroring the Bitcoin accumulation strategy popularized by MicroStrategy. The firm currently holds more than $2.1 billion worth of Bitcoin, making it a key player in Japan’s evolving digital asset landscape. Shares of Metaplanet rose as much as 2.1% in Tokyo trading after news of Trump’s visit, highlighting investor interest despite sharp fluctuations. Over the past year, the stock has soared nearly 800% but has fallen by more than half since peaking in June.
The Trump family’s crypto ventures extend well beyond Metaplanet. In Las Vegas, a company linked to the family recently announced a $1.5 billion initiative to pivot into digital assets, including tokens tied to World Liberty Financial, a Trump-affiliated project. Meanwhile, Trump Media & Technology Group—the parent company of Truth Social—has raised more than $2 billion for Bitcoin investments.
Their efforts also include cryptocurrency mining. American Bitcoin, backed by Eric Trump and Donald Trump Jr., is reportedly scouting acquisition opportunities in Asia, with Japan and Hong Kong under consideration.
Japan itself has been stepping up its involvement in digital assets. The Financial Services Agency recently approved the country’s first yen-backed stablecoin, signaling a more open regulatory stance. Later this month, Finance Minister Katsunobu Kato and other lawmakers are set to speak at the WebX2025 digital assets forum in Tokyo, further highlighting the sector’s growing prominence.
