DDC Enterprise, the New York Stock Exchange–listed parent company of DayDayCook, has secured $124 million in equity financing to supercharge its bitcoin accumulation strategy, the company announced Tuesday.
The funding round was led by PAG Pegasus Fund and Mulana Investment Management, with additional backing from OKG Financial Services. Founder and CEO Norma Chu personally invested $3 million in the round, underscoring her confidence in the company’s long-term vision.
New shares were issued at $10 each — a 16% premium to DDC’s closing price on October 7. The fresh capital will primarily support DDC’s plan to expand its bitcoin treasury to 10,000 BTC, valued at roughly $1.2 billion based on current prices, by the end of 2025.
According to public filings, DDC currently holds 1,058 BTC, ranking 47th among publicly listed companies with bitcoin treasuries. Reaching its goal would place it just outside the global top 10. Despite this aggressive expansion, DDC’s stock remains undervalued compared to its crypto assets, trading near $9 per share — a market-to-net-asset-value ratio of 0.63.
Chu described the financing as a pivotal step in strengthening DDC’s dual business model, combining its core food brands with a growing digital asset portfolio.
“Their investment is a strong endorsement of our vision and the growing importance of public bitcoin treasuries,” she said.
Beyond its bitcoin ambitions, DDC continues to expand its culinary footprint. The company, known for its DayDayCook and Nona Lim brands, reported $37.4 million in revenue for 2024, reflecting its ongoing push into U.S. markets.
With this latest raise, DDC is positioning itself not only as a global food platform but also as a major corporate player in the bitcoin economy — a strategy that blends traditional business with the future of digital finance.
