Crypto Firm Tied to Justin Sun Plans U.S. Listing via SRM Merger; Eric Trump Expected to Join
A crypto company with close ties to Tron founder Justin Sun is preparing to go public in the United States through a reverse merger with Nasdaq-listed SRM Entertainment, according to a report from the Financial Times. The move marks a significant push by Sun’s camp to legitimize and expand the presence of Tron’s native cryptocurrency, TRX, on U.S. markets.
The deal is being coordinated by Dominari Securities, a boutique investment firm based in New York with links to Donald Trump Jr. and Eric Trump. Once the merger is complete, the restructured company—reportedly named Tron, Inc.—intends to follow a Bitcoin-style corporate strategy: accumulate and hold TRX tokens on its balance sheet. The initiative will begin with a planned $210 million investment in TRX.
Eric Trump is expected to take a leadership role at Tron, Inc., signaling a deeper alignment between Sun’s crypto ventures and the Trump family’s increasing involvement in digital assets.
The development comes amid shifting regulatory dynamics in the U.S. crypto space. In 2023, the SEC charged Justin Sun and three of his companies with selling unregistered securities and manipulating markets. However, following signs from the new Trump-aligned administration indicating a softer regulatory approach, both parties agreed in February to pause legal proceedings and explore a potential settlement.
Sun has been actively building relationships with the Trump family in recent months. In May, he was among 25 top holders of the TRUMP memecoin who attended a private dinner with former President Donald Trump at his Virginia golf club. He also invested $75 million in World Liberty Financial, a decentralized finance platform backed by the Trump family.
If successful, the Tron, Inc. listing could mark a new chapter in the evolving relationship between U.S. political power and the crypto sector—one that blends digital finance with high-profile influence.