Coinbase Global is expanding its foothold in the crypto investment landscape with a $375 million acquisition of Echo, an onchain private investment platform. The deal, reported by The Wall Street Journal and later confirmed by Echo founder Jordan Fish (widely known online as “Cobie”), will be financed through a mix of cash and stock.
Cobie acknowledged the sale in a post on X (formerly Twitter), writing, “I certainly didn’t think Echo would be sold to Coinbase, but, here we are: today Coinbase bought Echo for ~$375m.”
when i started building echo 2 years ago, i knew it had 95% chance of failing. to be honest, i couldnt really imagine any other outcome, but i thought at least it may be a noble failure worth attempting.
— Cobie (@cobie) October 21, 2025
i certainly didn't think echo would be sold to coinbase, but, here we are:…
For now, Echo will continue to operate under its own brand, though Coinbase plans to integrate Echo’s flagship product, Sonar — a public token sale platform — into its ecosystem. The move signals Coinbase’s continued effort to strengthen its role in both traditional and emerging crypto sectors.
This acquisition marks Coinbase’s eighth purchase in 2025, joining a string of recent deals that include crypto derivatives exchange Deribit and token issuance platform LiquiFi. Earlier this year, the company also invested $25 million to acquire rights to the UpOnly brand, reviving a once-popular crypto podcast as part of its push into media and community engagement.
Market reaction to Coinbase’s latest moves remains positive. According to data, Coinbase shares closed up 2.31% at $343.78 on Monday, reflecting a 33% gain year-to-date. The company’s current market capitalization stands at $88.3 billion, underscoring investor confidence amid its expansion strategy.
As Coinbase broadens its product range and deepens its onchain capabilities, the acquisition of Echo could further position the exchange as a key player in connecting retail investors with new blockchain investment opportunities.
