BlackRock’s iShares Bitcoin Trust (IBIT) has quietly achieved a striking milestone—outpacing the revenue generated by the company’s flagship iShares Core S&P 500 ETF (IVV). The shift underscores how investor appetite for Bitcoin exposure is reshaping the financial landscape.
Launched in January 2024, IBIT has rapidly become a magnet for both institutional and retail investors. While its assets under management—around $75 billion—are a fraction of IVV’s $624 billion, IBIT’s higher 0.25% expense ratio means it is on track to generate approximately $187.2 million in annual fees. That slightly exceeds the $187.1 million brought in by IVV, which charges a modest 0.03% fee.
The development highlights two clear trends: growing investor interest in digital assets and mounting fee pressure on traditional equity ETFs. “IBIT overtaking IVV in annual fee revenue is reflective of both the surging investor demand for Bitcoin and the significant fee compression in core equity exposure,” noted Nate Geraci, president of NovaDius Wealth Management.
Since its debut, IBIT has dominated the market for spot Bitcoin ETFs, capturing over $52 billion of the $54 billion in net inflows to the sector. It now controls more than 55% of market share and ranks among the top 20 ETFs by trading volume, experiencing outflows in just one of the past 18 months.
This explosive growth followed U.S. regulatory approval for spot Bitcoin ETFs, allowing investors to access cryptocurrency through familiar brokerage platforms. From hedge funds to pension plans, a wide range of market participants are now turning to IBIT as a straightforward vehicle for Bitcoin exposure.
“The demand for Bitcoin access has clearly been building,” said Paul Hickey of Bespoke Investment Group. “And the performance of IBIT is a testament to Bitcoin’s resilience and its continued role as a perceived store of value.”

With both IBIT and IVV among the most actively traded ETFs, BlackRock is gaining ground on State Street in the race to become the top ETF liquidity provider in the U.S.