Bitcoin and Ethereum Treasury Strategies Accelerate as Corporations Boost Crypto Holdings

A growing number of corporations are ramping up their cryptocurrency strategies this week, with Bitcoin and Ethereum at the center of a new wave of large-scale acquisitions. From South Korea to global investment firms, institutional buyers are seizing on recent price highs to build digital asset reserves—potentially setting the stage for another round of high-stakes crypto market moves.

K Wave Media Bets Big on Bitcoin

Leading the charge is K Wave Media, a South Korean entertainment and tech company that has unveiled plans to acquire 88 BTC in the short term, with long-term ambitions of scaling to 10,000 BTC.

CEO Ted Kim confirmed that the company has secured a financing agreement with Anson Funds, which will provide up to $500 million to support its Bitcoin strategy. K Wave expects at least 80% of the funding to go directly into BTC purchases. The firm may ultimately commit up to $1 billion, positioning itself among the most aggressive corporate Bitcoin holders worldwide.

“We believe this financing structure positions us to execute one of the most ambitious corporate Bitcoin accumulation strategies in the world,” Kim said. “Our objective is clear: to scale our holdings while maintaining strong investor alignment and full transparency.”

This announcement comes just one day after Bitcoin reached a new all-time high, triggering renewed interest from institutional buyers.

DDC and Animoca Join Forces on $100M Bitcoin Push

DDC Enterprise, another firm already active in the crypto space, is doubling down on its Bitcoin treasury plan through a $100 million partnership with Animoca Brands, a blockchain gaming and investment powerhouse.

The deal is structured to not only fund DDC’s Bitcoin acquisitions but also provide Animoca with exposure to BTC yield and strategic insight into institutional crypto allocation. It reflects a broader trend of firms seeking to diversify revenue while gaining market share in digital asset investing.

Ethereum Joins the Party

While Bitcoin dominates headlines, Ethereum is seeing significant movement as well. Late last night, several large ETH purchases—totaling $358 million—were tracked by Lookonchain. Although not all the transactions were tied to corporate wallets (some were linked to anonymous activity and even a recent GMX exploit), several were confirmed as institutional buys.

The rise in Ethereum treasury interest indicates that companies may be looking beyond Bitcoin as they explore broader exposure to Layer-1 assets. Meanwhile, Solana has also gained traction with at least one major corporate holder mimicking the MicroStrategy playbook.

Is a Crypto Treasury Bubble Forming?

Despite the surge in activity, some analysts are sounding a note of caution. The aggressive accumulation of Bitcoin by corporations—often funded through financing structures or public offerings—has raised concerns about speculative risk.

There’s growing debate about how sustainable these strategies are, especially when companies begin to outperform the very assets they hold, creating a potential feedback loop of inflated valuations and market hype.

Still, many of these firms argue that Bitcoin’s scarcity, liquidity, and macroeconomic relevance justify the strategy, especially in uncertain economic climates.