Bealls, a 110-year-old American retail chain, has officially embraced digital payments, announcing that it now accepts cryptocurrency in its stores through a new partnership with payment platform Flexa.
According to the company’s press release, Bealls has integrated Flexa Payments, enabling customers to use more than 99 types of cryptocurrencies from over 300 digital wallets. Shoppers at Bealls, Bealls Florida, and Home Centric locations can now pay for their purchases using popular digital assets like Bitcoin and Ethereum, among others.
Founded in 1915 in Florida, Bealls has grown into a nationwide retailer with more than 660 stores across the United States. The company’s adoption of crypto marks a significant milestone for traditional retail, signaling growing acceptance of digital currencies as a legitimate payment method.
Flexa co-founder Trevor Filter praised the move, highlighting Bealls’ long-standing reputation in American retail.
“The retail legacy that Bealls has built over the last 110 years is simply incredible, and it’s no surprise that a company with this much staying power is now adopting the most important payments technology evolution the world has ever seen,” he said.
The announcement comes as cryptocurrency adoption continues to expand in the U.S. As of early 2025, around 65 million Americans—approximately 28% of all adults—own some form of cryptocurrency, reflecting the growing mainstream appeal of digital assets.
Bealls’ decision to integrate crypto payments demonstrates how even century-old retail institutions are evolving to meet modern consumer preferences and technological change. Whether this move will inspire other long-standing retailers to follow suit remains to be seen, but it clearly underscores the growing role of crypto in the global payments landscape.
